Lucky Carnival Casino Affiliate Program
We invite publishers, streamers, affiliates and marketing partners to join the Lucky Carnival affiliate programme. We work with UK-focused partners who want a straightforward, commercially realistic way to monetise their traffic. We aim to make partnership practical and transparent so you can focus on driving quality players and building a long-term revenue stream.
Programme purpose
Our programme is built to connect marketing partners with a UK-facing casino and sportsbook brand. We provide tools and flexible options so partners can promote games, live betting and esports markets without needing to manage player accounts directly. The focus is on reliable tracking, clear reporting and mutually beneficial terms that scale with performance.
Partnership benefits
Joining Lucky Carnival gives you access to merchant-friendly features and partner support designed for everyday affiliates:
- Multiple promotional formats - banners, landing pages and UTM-ready links for easy campaign setup.
- Flexible commercial models to suit different traffic types and acquisition strategies.
- Dedicated partner support - a single point of contact for campaign setup, creatives and optimisation tips.
- Creative refreshes and seasonal assets to keep campaigns current and relevant to UK audiences.
- Transparent reporting so you can measure conversions, player value and ROI.
Commission structure
We offer commercially realistic commission models and discuss terms during onboarding. Options include performance-based revenue share, a cost-per-acquisition route and hybrid arrangements that combine upfront fees with ongoing revenue. Specific rates are set per partner and depend on traffic quality, geolocation and campaign objectives.
Custom deals
If you operate high-volume channels or deliver verified VIP players, we’re open to bespoke arrangements. We review every partnership individually and adjust terms to reflect long-term value and compliance needs.
Tracking and reporting transparency
Accurate tracking is central to the partnership. We provide an online partner area with conversion data, campaign breakdowns and payment statements. Reports are updated regularly so you can reconcile performance and optimise campaigns. We also run standard anti-fraud checks to protect both partners and the brand.
Marketing tools and support
Partners receive a starter pack of marketing materials and ongoing creative updates. That includes localised creatives, landing pages optimised for mobile, and tracking links you can drop into streams, sites or social posts. Our team will help with campaign set-up, UTM configuration and simple split-test suggestions.
Long-term cooperation
We aim for stable, long-term partnerships. That means regular account reviews, open communication about campaign performance and room to grow terms as you scale. If you already work with LuckyCarnival or are exploring new opportunities, contact our partnership team to discuss a tailored plan.